Together, we can empower others to lead healthier lifestyles

Be Strong is an innovative approach to tackling obesity, led by two people who truly care..

Lifestyle Transformation is the best method to sustain a healthy or improved weight

Rick Wilson
Rachel Wilcock

Rick and Rachel, the co-founders of Be Strong, lived most of their adult lives as bigger people. Rick topped the scales at just under 26 stones, whilst Rachel was 7 stones overweight. They were also totally inactive.

They’d tried everything to turn things around, some under their own steam, some prescribed by doctors: –

  • Local gyms, where they felt out of place, and followed exercises they didn’t enjoy
  • Personal trainers, who gave advice on nutrition, but didn’t truly understand the mindset of people who had a unhealthy relationship with food
  • ‘Weight Loss Groups’, where they were told what could and couldn’t be eaten, but never actually learned anything

They eventually transformed their own lifestyles by resisting short term approaches, in favour of more sustainable methods. and have since successfully helped many others do the same since setting up Be Strong in 2016.

Be Strong CIC are ready to partner with commissioners, to take their model of lifelong Lifestyle Transformation, ahead of short term fixes, to a much wider audience.

How Be Strong can work with Commissioners

As a Community Interest Company, we have developed a unique pricing structure for commissioners. You can offer Be Strong memberships for FREE, and it will only cost you a fraction of the normal price.

Let’s do something special together

Target Groups

Obesity disproportionality impacts on several specific adult population groups. There are three main issues facing these groups, increased prevalence of obesity; reduced access to weight management services and problems around retention within these services.

  • Disability (SMI/learning disabilities)
  • Sex (Men)
  • Race (BME groups)
  • Sexual orientation (LGBT-Q)
  • Pregnancy and maternal (pre and post)

Source: NHS

“Creating a positive community of a large mix of people, all from different backgrounds, who find themselves in similar circumstances, with a shared aim, is incredibly powerful and a wonderful opportunity.”

Be Strong CIC


Be Strong can provide 12 month digital memberships for commissioners to allocate to people in their communities. The memberships will help them to begin their own unique lifestyle transformations, at their own pace, with no pressure.

At the end of the first year, they will be moving more and eating better. They will also have a very different outlook to when they started, and feel stronger both mentally and physically.

Be Strong has instant scalability to deliver to a mass audience, at an affordable rate to commissioners.

  • Instant setup for 100 to 10,000 annual Be Strong digital memberships
  • Bespoke reporting at agreed intervals
  • Secure referral administration area
  • Fixed costs
  • 10,000+ accounts (suitable for collaborators – 7 day set up)

“Be Strong provides an evidence-based programme that moves away from the “quick fix” mentality and dependency that is unfortunately promoted by many commercial weight loss programmes. I would love to see more approaches like this rolled out across the UK.”

Dr Paula Watson, Senior Lecturer in Exercise and Health Psychology, Liverpool John Moores University

Be Strong is Effective

Ebbrell, B. (2019).  The effects that the Be Strong weight loss programme has on changing participants’ relationship with physical activity and food. 

“Rick and Rachel are inspirational, they have created a challenging but fun and supportive environment that empowers people to make pretty amazing life changes.

I have lost weight and for the first time in many years I have attained a healthy body mass index and I am happy with the way I look. There is no deliberate complication of the message as with other weight loss organisations.”

Dr Mark Sloan, GP and Be Strong Member


“I hold my hands up to being the Queen of diets – I’ve tried them all! From Slimming World to Slimfast, I’ve been there. Be Strong makes sense – create a calorie deficit and you’ll lose weight, it’s a maintainable way to live! No fads! No quick fix! Just strategies to live your life and enjoy the food you eat!

I can’t thank Rick and Rachel enough for their understanding, support and advice on my weight loss journey – I’ve a long way to go but I know that Be Strong will get me to where I want to be.

I can’t recommend Be Strong enough!”

Tracie Wilson, Teacher

“As a result of putting the advice given in to practice, I am fitter than I have ever been, the lightest I have ever been and I look forward to exercise in a way I never thought I would.

Be Strong is all inclusive, the advice is simple to follow, and the science works.

Everything is explained in easy, down-to-earth, normal terminology and the atmosphere is very friendly, really positive and welcoming.
If you want to change a few things in your life, give Be Strong a try.

If I can make a few positive changes and have a huge impact on my future, then so can you!”

Sid Makinson, Sound Engineer

“I cannot stress enough or sing their praises high enough.

Rick and Rachel are literally life changers, they are knowledgeable about losing weight and getting fitter, but they are more than that, they are empathetic, supportive and always available if you need more support, as I often do.”

Debbie Hurtley, Civil Servant

NICE Standards

Please see the section below to see how Be Strong not only meets, but significantly exceeds NICE standards.

NICE Standards

Helping people to decide on a realistic healthy target weight (usually 5-10% of their starting weight)

Our programme advises people to break down weight loss goals into small incremental stages. This makes them more attainable and achievable.

Aiming for a maximum weekly weight loss of 0.5 – 1kg

Be Strong programmes and nutritional advice follow the Harris Benedict formula to predict a daily calorie intake to maintain weight. We then apply a daily calorie deficit to result in a weekly weight loss of 0.5 – 1kg.

Focusing on long term lifestyle changes

We provide all our members with access to our Lifestyle Academy which focuses on adopting long term lifestyle and behaviour changes. The logic behind each strategy is fully explained during the course. Each module is completed by each member undertaking a knowledge test with the requirement of an 80% pass standard.

Addressing both diet and physical activity, and offering a variety of approaches using a balanced, healthy eating approach

We have a number of personalised nutrition and exercise programmes for members to access which address the importance of a multi faceted strategy  (nutrition, physical activity, increased knowledge and understanding) to increase the chances of a successful and sustainable long term lifestyle transformation.

Offering practical safe advice about being more active

Be Strong takes a really pragmatic approach to helping people to very gradually introduce exercise into their daily routine. We have a vast amount of experience of working with (previously) inactive people and are also founders of the UK’s largest, and most successful, Couch to 5K programme. We fully understand the importance of signposting people to the correct activity for them, where the environment is comfortable and the activity is effective.

Including some behaviour-change techniques, such as keeping a diary and advice on how to cope with ‘lapses; and high risk situations

Members are provided with a number of tools and programmes to cope with lapses and high risk situations. Our ‘5pm Programme’ caters for those who tend to lapse in the evenings, whilst the ‘Weekender Programme’ is for those who choose to continue socialising at the weekend. 

Weight Tracker records their weight, measurements and photographs their change in physical appearance (stamped with date and current weight).

Meal Tracker is very unique in that it is not only a Daily Diary of everything a member consumes – it is their own personal database which contains only their own food – fully calorie counted by themselves. Therefore it has dual effectiveness as an Educational tool, as well as a Meal Tracking tool.

We also encourage reflection through weekly progress logs, to allow members to reflect on their previous weeks progress and plan for the week ahead, increasing accountability and progress towards their goals.

Providing ongoing support

Members receive a series of on-boarding messages from Be Strong which share information, knowledge and learning around lifestyle transformation.  These are drip fed throughout the period of the membership.
Members have full access to our member only discussion forums which are moderated by the Be Strong team. There is also access to our Premium Help Desk providing private and confidential communication to the Be Strong team.

There is a monthly challenge each month which always focuses on adopting a behaviour change or new lifestyle habit.

In addition, every Monday, we send members a knowledge film, to provide something specific for them to focus on each week.

“Be Strong has changed my relationship with food, movement and my well being. The support from Rick and Rachel and the other Be Strong members is second to none. I highly recommend everyone joining and developing all the skills I have 😊”

Jo Stokes, Retired Teacher, Isle of Skye

What’s the cost?

Be Strong is always completely transparent in the services we provide and how much it costs. It allows you to see if what we offer, is something that you’re interested in.

If it is, you can assess whether it fits within your budget for your particular project or initiative.

We really hope to hear from you. If you have any questions at all, please get in touch below.

Enquire Now


Telephone: 07821 873305

Note: There is no capacity for Be Strong to deliver any additional ‘in person’ groups until autumn/winter 2022.